I designed the AuraGlow logo around two elements that work together to tell the brand's story: a custom serif wordmark and a stylized flower icon.

I chose a serif font for the elegance and sophistication it carries, the right fit for a premium skincare brand.

The detail I'm most proud of is replacing the "O" in Glow with a floral icon. It does two things at once: it nods to the natural ingredients at the core of the brand, and it literally illustrates the glow the brand promises its customers.