Good design starts

AI has become part of the creative conversation. Here’s how I approach it as a designer, and why intention, judgement, and craft still guide my work.

Your logo is one part of how your business looks. Discover what a wider brand identity includes and how to decide what your business needs.

A useful design brief starts with your business. Here’s what to prepare before hiring a brand identity designer, even if you don’t have a creative direction yet.

A useful brand guideline answers everyday design questions. Explore the details that help your team apply your visual identity with clarity.

Meet Design Suite by Kent Graphics, a collection of tools I’m building to make repetitive parts of the brand identity workflow easier.

What happens after you book a brand identity project? Explore the five stages of my CRAFT process and where your feedback fits.